(LIC) is showing significant growth in its sales of health insurance policies as it has already sold about 1.02 lakh policies in the current fiscal and it is expecting to sale 3.6 lakh policies in the current fiscal as compared to 68,000 in the last fiscal; as company has entered health insurance business in 2008 since than it has sold 3.6 lakh policies till 31 March 2011.
Company is expecting this growth in its sales as it has launched two more health policies and it has also started focusing on improving service and to achieve it company has taken steps such as they are chasing TPAs and hospitals for speedy settlement of claims and LIC is also training agents to improve service.
According to LIC growth in sales is mainly attributed to the second health insurance benefit plan by the name Jeevan Arogya which was launched in June 2011 this is comprehensive hospitalization benefits for whole family including in-laws; the plan has benefit component and under this policy dependent parents and in-laws upto 75 years of age are covered; LIC has already sold around 96,000 policies of Jeevan Arogya.
LIC has also set a special drive in June to consider rejected claims which were rejected on account of lack of details and documents; this drive LIC has already settled 158 cases out of 917 cases and about 400 cases are in various stages of processing.
Company is expecting this growth in its sales as it has launched two more health policies and it has also started focusing on improving service and to achieve it company has taken steps such as they are chasing TPAs and hospitals for speedy settlement of claims and LIC is also training agents to improve service.
According to LIC growth in sales is mainly attributed to the second health insurance benefit plan by the name Jeevan Arogya which was launched in June 2011 this is comprehensive hospitalization benefits for whole family including in-laws; the plan has benefit component and under this policy dependent parents and in-laws upto 75 years of age are covered; LIC has already sold around 96,000 policies of Jeevan Arogya.
LIC has also set a special drive in June to consider rejected claims which were rejected on account of lack of details and documents; this drive LIC has already settled 158 cases out of 917 cases and about 400 cases are in various stages of processing.
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