Common Service Centres (CSCs) across India soon will be aiding the insurance companies in India in selling their products. It is expected that the Insurance Regulatory and Development Authority (IRDA) will bring out a notification on the same in the next 15 to 20 days.
The new model of CSCs is expected to come into operation within the next one to two months. These CSCs would be similar to brokers, and would be able to sell products of multiple insurance companies.
The CSC is a strategic cornerstone of the national e-Governance Plan (EGP). The CSCs are aimed to provide high quality and cost effective video, voice and data content and services, in the areas of e-governance, education, health, tele- medicine, entertainment as well as private services. A highlight of CSCs is that it will offer web based e-governance services in rural areas, including application forms, certificates and utility payments such as electricity, water and telephone bills.
The centre had planned to roll-out over 1, 00,000 CSCs across the country with a focus on the rural areas. The CSCs will deliver services in the area of telecom, health, agriculture, entertainment, education, FMCG products, banking and financial services (insurance) utility payments among others. Each CSC is expected to serve a cluster of 6-7 villages, thereby covering more than six lakhs villages across India.
The Public Private Partnership (PPP) model of the CSC scheme envisages a three-tier structure consisting of the CSC operator called Village Level Entrepreneur (VLE); the Service Centre Agency (SCA), that will be responsible for division of 500-1,000 CSCs; and a State Designated Agency (SDA) identified by the state government responsible for managing the implementation in the entire state.
CSCs will be authorized to sell life and non-life policies after its officials undergo the mandatory examination conducted by Insurance Institute of India.
This will provide much needed boost to insurance penetration in India. This model can prove to be cost-efficient and quick, if implemented in the appropriate manner, say insurers.
No comments:
Post a Comment